ChaShaMa, a nonprofit that provides rehearsal and performance space for performing artists in her family’s buildings near Times Square, and later included visual artists.So far the program has provided spaces to 30,000 artists, put on 1,500 free art workshops and classes in underserved communities, organized 4,000 public art events, partnered with numerous real estate owners and obtained grant money.But during the pandemic, Durst saw a particular need.
She started a program dubbed Storefront Startup to support small minority-run businesses by providing them with pop-up retail stores.For instance, the Bronx Gala at 1 Fordham Plaza on East Fordham Road is currently hosting FINEZT, a brand created by a self-taught local designer, Edwin Reyes..
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