Elon Musk To Advertisers: “Go F–k Yourself”
deadline.comElon Musk made plain his view of the widespread advertiser withdrawal this month from X, formerly Twitter. “Don’t advertise,” he urged any marketer with misgivings. “Somebody’s going to try to blackmail me with advertising?!
Blackmail me with money? Go f–k yourself. Go. F–k. Yourself. Is that clear? I hope it is.” The billionaire tech exec’s remarks came at the beginning of an occasionally awkward, epic-length but frequently compelling session capping the New York Times DealBook Summit.
Moderator Andrew Ross Sorkin noted that Disney has been among the companies pausing ads on X in the wake of Musk’s endorsement of an antisemitic post.
CEO Bob Iger was among the notable guests earlier in the day at the conference. “Hey, Bob, if you’re here in the audience,” Musk said. “Sorry, that’s how I feel.” Sorkin repeatedly asked Musk how the economic model of X/Twitter would be affected by a longer-term advertiser withdrawal.
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