By When Glamour executive editor received her 9-year-old daughter’s Christmas list, it looked like it was copy and pasted from a beauty influencer’s Amazon storefront.
At the top wasn’t a specific product, but an entire skin care brand: Drunk Elephant.Other gifts included a , , , and , but it was Drunk Elephant that reigned supreme.
Pearlman says it was about four months ago when her daughter Rose, who is in fourth grade, started getting “massively” into skin care and makeup.“I thought it was kind of funny at the beginning, when she and her friends would experiment doing makeup on each other,” Pearlman says. “And then, it became about products you have to have.
Drunk Elephant was the first brand that she started talking about.”A few weeks later, Rose started asking for specific products including , , and , requests that immediately were shot down.
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