city Santa Instagram beautiful social recommendations Schools Tiktok UPS city Santa

Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Reading now: 178
www.glamour.com

By When Glamour executive editor received her 9-year-old daughter’s Christmas list, it looked like it was copy and pasted from a beauty influencer’s Amazon storefront.

At the top wasn’t a specific product, but an entire skin care brand: Drunk Elephant.Other gifts included a , , , and , but it was Drunk Elephant that reigned supreme.

Pearlman says it was about four months ago when her daughter Rose, who is in fourth grade, started getting “massively” into skin care and makeup.“I thought it was kind of funny at the beginning, when she and her friends would experiment doing makeup on each other,” Pearlman says. “And then, it became about products you have to have.

Drunk Elephant was the first brand that she started talking about.”A few weeks later, Rose started asking for specific products including , , and , requests that immediately were shot down.

Read more on glamour.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA