Drake’s OVO Sound Partners With Santa Anna Label Group
variety.comSteven J. Horowitz Senior Music Writer Drake is looking to expand the purview of his OVO Sound imprint with the announcement of a partnership with Todd Moscowitz’s Santa Anna Label Group.
OVO Sound, which Drake oversees alongside Noah “40” Shebib, Oliver El-Khatib and Mr. Morgan, will remain a standalone label distributor as part of the deal, while Santa Anna will provide A&R, production, finance and accounting, marketing and promotion, and artist and label services.
Drake has long tied the OVO brand—which stands for October’s Very Own—to his music, dating back to his early releases in 2006.
He officially founded the independent label in 2012 as a subsidiary of Warner Records, where Moscowitz served as co-president and CEO from 2010 through 2013, and has released projects from Majid Jordan, Dvsn and Roy Woods.
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