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Dolphin Entertainment Acquires Influencer-Marketing Firm Be Social (EXCLUSIVE)

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variety.com
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Todd Spangler NY Digital EditorEntertainment marketing and production company Dolphin Entertainment has bought Be Social, a digital influencer marketing firm.Terms of the deal weren’t disclosed.

As part of Dolphin, Be Social and its 20-employee team will continue to operate under its own name out of the existing L.A. office, with founder Ali Grant (pictured above) remaining as CEO.Launched in 2012 by Grant, Be Social reps both brands and digital influencers.

The company has executed multiple campaigns for beauty, fashion and lifestyle brands including H&M, Nordstrom and Disney.

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