Cynthia Littleton Business EditorMarketing professionals from across the industry gathered in virtual form on Aug. 26-27 for Variety‘s annual Entertainment Marketing Summit, presented by Deloitte.The summit focused on the pandemic’s impact on entertainment marketing and data tracking the growth of the online entertainment universe.
Here are 10 takeaways from the two-day event.Be Patient and Nurture Your AudienceKeynote speaker Curtis “50 Cent” Jackson detailed the growth story of “Power,” the Starz drama that has now yielded no less than four planned spinoffs.
The rapper-turned-actor-turned-producer told the summit that he has been carefully invested in the marketing for each season of the original series, which wrapped its six-season run.
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