Let it go. In the most dramatic sign to date that even the deepest pockets on Broadway will struggle to recover from the extended COVID-19 shutdown that began March 12, Disney Theatrical Productions confirmed Thursday that its opulent stage adaptation of Frozen will not be returning to New York's St.
James Theatre when the sector reopens. "In the summer of 2013 when Frozen began its road to Broadway two things were unimaginable: that we'd soon have five productions worldwide, and a global pandemic would so alter the world economy that running three Disney shows on Broadway would become untenable," Thomas Schumacher, president and producer of Disney Theatrical Productions, said in a statement.
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