Disney Password-Sharing Crackdown for Disney+, Hulu, ESPN+ Accounts Will Begin in June
variety.comTodd Spangler NY Digital Editor Some subscribers to Disney‘s streaming services will start seeing some new messaging up this summer: Pay up for anyone outside your main household who’s illicitly piggybacking on the services — or face potentially getting disconnected.
According to Disney chief Bob Iger, the Mouse House this June will “be launching our first real foray into password sharing” enforcement.
Iger, during an interview Thursday on CNBC, said the initial launch will be “just a few countries in a few markets” (he didn’t identify them) then “will grow significantly with a full rollout in September.” The initial communications to Disney+, Hulu and ESPN+ customers will prompt password-borrowers to start their own subscriptions, the company has said previously.
Later in 2024, account holders who want allow access to individuals outside their household will be able to add them for an additional fee.
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