Discovery’s Jon Steinlauf Named Chief U.S. Advertising Sales Officer Of Warner Bros Discovery
deadline.comJon Steinlauf, one of a small number of Scripps Networks Interactive execs to rise through the Discovery ranks after the company bought Scripps, is rising again in the new Warner Bros Discovery.Steinlauf will serve as the future Chief U.S.
Advertising Sales Officer for Warner Bros. Discovery, the company said. The $43 billion merger is expected to close later today, and Steinlauf’s appointment follows a raft of others, mostly Discovery brass keeping or expanding their turf in the new structure.Steinlauf, who has more than 35 years of sales experience, will report directly to Bruce Campbell, future Chief Revenue and Strategy Officer for Warner Bros Discovery.
The move will reconnect the Turner portfolio to Steinlauf, who was a sales exec at Turner prior to his tenure at Scripps.Advertising will play a central role at Warner Bros Discovery, both in terms of linear TV and streaming.
HBO Max, which WarnerMedia launched two years ago, has recently added an ad-supported tier. Discovery+ has been ad-supported since it launched in early 2021.
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