Warner Bros. Discovery To Host First Upfront May 18
deadline.comThe newly merged Warner Bros. Discovery will host its first Upfront event on Wednesday, May 18 at The Hulu Theater at Madison Square Garden, showcasing its combined portfolio of content, brands, franchises and talent, ad sales chief Jon Steinlauf said Monday.The event is likely to be packed with clients, agency partners, investors, sell-side analysts and press following last week’s close of the mega-deal that combined Discovery’s extensive non-fiction and international entertainment and sports businesses with formerly AT&T-owned WarnerMedia’s entertainment, sports and news.
Upfront presentations are swinging back into full gear this year after Covid-contained and mostly virtual events for the past two.ViacomCBS Confirms Return To Carnegie Hall With In-Person Upfront In MayAccording to today’s announcement, Warner Bros.
Discovery’s top ad solutions “include the strength of what both former organizations offered clients including advanced advertising scale, data driven linear and programmatic, sponsored synergies, and the best ad light streaming services that extend into both cable and non-cable homes.”Warner Bros.
Discovery brands include Discovery Channel, discovery+, CNN, CNN+, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros.
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