Common Signs With SMAC Entertainment
deadline.comEXCLUSIVE: SMAC Entertainment has signed Grammy, Emmy and Academy Award-winning musical artist, actor, author, and activist Common for management.
Under the guidance of Constance Schwartz-Morini, April Guidone and Derek Sanderson, the company will work with the multi-hyphenate to seek out strategic brand partnerships and endorsements, non-scripted projects, and brand development for future products and collaborations.
Factoring into the artist’s signing with SMAC was his alignment with the company in terms of a commitment to creative excellence, authenticity, and social impact and reform. “We are beyond thrilled to welcome Common to the SMAC family,” said the company’s CEO, Constance Schwartz-Morini. “His commitment to keeping it real and making a difference aligns perfectly with our motivating force at SMAC and we believe Common is not just a great fit; he’s a game-changer.
We can’t wait to take off on this exciting journey together!” Recently penning health and wellness book And Then We Rise, which is scheduled for release on January 24, Common can currently be seen starring on Apple TV+’s sci-fi drama series, Silo, which has been renewed for a second season.
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