Naman Ramachandran Channel 4 achieved a record £1.2 billion ($1.41 billion) in revenues in 2021, up 25% from £934 million in 2022, the U.K.
broadcaster’s annual report reveals. Channel 4 also recorded a pre-tax surplus of £101 million, up from £74 million in 2020.The broadcaster significantly increased its content spend to £671 million in 2021, up from £522 million in 2020.
Of this, £492 million (2020: £370 million) was on originated content, including shows like “It’s A Sin,” the Black to Front initiative and Paralympics coverage.
Cash reserves rose from £201 million in 2020 to £272 million in 2021, while net assets soared from £452 million in 2020 to £566 million in 2021.Digital advertising revenue increased by 40% from 2020’s £161 million to £224 million in 2021 and now makes up 19% of Channel 4’s total revenues, up from 17% last year and on target to reach 30% of revenues by 2025, as stated in the broadcaster’s Future4 digital strategy.
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