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Cannes Lions Goes Virtual For 2021

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variety.com
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Elsa Keslassy International CorrespondentAfter canceling last year’s edition due to the pandemic, Cannes Lions, the international advertising and marketing showcase, has announced it will go fully digital for its 2021 edition, set to run June 21-25.“Over the last year, we’ve been consulting with our customers and working on our plans, including the development of Cannes Lions Live as part of the new Lions Membership platform,” said Philip Thomas, chairman of Cannes Lions.“We are now able to move fully to this format for 2021 – which will have all the celebration, inspiration and participation of Cannes Lions – to unite the global community virtually during Cannes Lions Live this June,” added Thomas.The event is also launching the Lions.

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