Netflix’s second-season premiere of Bridgerton was watched for a total of more than 2.5 billion minutes in its debut week, Nielsen reported Thursday, doubling up all others in the streaming world for the week of March 21-27.Season 2 of the Shondaland-produced Regency-era drama series, which premiered March 25, has already become the most-watched debut in Netflix’s history, with the streamer saying it was watched for a record 627.11 million hours in its first 28 days, surpassing Season 1 which had 625.49 million hours during the same span.Nielsen said today that 76% of Bridgerton viewers in its first week were female.Nielsen’s streaming numbers measure minutes viewed only via a TV screen, meaning mobile is not counted.
It tracks Disney+, Hulu, Apple TV+, Amazon Prime Video and Netflix and reports its numbers with a lag in agreement with the streamers.Other notables in the overall top 10 SVOD rankings for the most recent week available include a distant No.
2 finish for the Netflix movie The Adam Project (1.19B minutes viewed), which finished second last week to Disney+’s animated film Turning Red, which moved to fourth place this week.
In third was Netflix’s competition series Is It Cake? (1.185 billion), which jumped 148% from its opening weekend.Overall in March, Nielsen said audiences spent nearly 30% of their total time watching streaming content, the largest share of overall TV usage ever.Here are the Top 10 SVOD titles for the week of March 21-27 across film, TV and acquired titles.
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