Box Office: ‘Insidious: The Red Door’ Earns Strong $5 Million in Previews, ‘Joy Ride’ Grosses $1.1 Million
variety.comBrent Lang Executive Editor Sony’s “Insidious: The Red Door” scared up $5 million in Thursday night screenings, a strong start for the moderately-priced horror flick.
It was also nearly enough to displace “Indiana Jones and the Dial of Destiny,” which made $5.2 million on the same day. Indy may still top the box office in its second weekend of release, but “Insidious: The Red Door” is proving to be more competitive than some thought.
The latest installment in the long-running horror franchise is expected to net $25 million during its debut weekend. The weekend’s other major new release, Lionsgate and Point Grey’s “Joy Ride,” earned $1.1 million in Thursday previews.
The R-rated comedy is expected to generate between $7 million to $9 million in its debut. “Joy Ride” is the feature directing debut of “Crazy Rich Asians” co-screenwriter Adele Lim.
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