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Beyond Typical Product Placement: Vino-Focused Film Launches a Wine Brand

15.02.2021 - 20:39

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Wine has famously inspired feature films and docs (Sideways, Somm). Add in entertainment-themed wines (The Walking Dead wine) and clubs (like TCM's wine club), and even more celeb-backed bottles swirling around right now, and it's clear that vino and film go hand in hand.

But it's likely that no one has ever released a new wine brand alongside producing a wine-focused film. Enter producer Gene Kirkwood (Rocky,The Defiant Ones), writer-director George Gallo (The Comeback Trail,Bad Boys) and Broadway producer Kevin Kinsella (Jersey Boys), who are prepping a canned wine called Chasing Crush alongside a movie of the same name that will shoot this summer. "This hasn't been done before.

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