In an age of instant gratification, when we can book a holiday at the click of a button or order a single can of Coke to arrive at our door in five minutes, we’re expecting far more from our beauty routines, too.
Nowadays no one wants to set an alarm for an hour earlier in the morning to get all their essential grooming done, book a day off work for beauty appointments or plan a skincare routine months before an important event.
Customers want quick fixes, and rapid reassurance that that particular purchase or expense was worth the cost. Luckily the beauty industry is coming up to speed.
Aware that for some, time is the most precious commodity of all, formulas and techniques are getting faster, smarter and better, without sacrificing on results.
Read more on ok.co.uk
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