right now—an aesthetic TikTokers have aptly dubbed Barbiecore, inspired by (yep, you guessed it) the iconic Mattel doll. But the bright and bold hue is more than just another color trend, it's made its way into the cultural zeitgeist through fashion, film, and For Your Pages.It makes total sense.
Society’s obsession with nostalgia hasn't waned one bit. Think of all the major comebacks that have proliferated through the years.
In fashion we've seen Juicy Couture tracksuits, tiny sunglasses, platform shoes, and chokers— and —take hold. In film and television, classic have landed on all the major streaming services.
We love re-living these eras and moments—and there's no one quite like Barbie who can mirror the times. According to data from , consumers have Barbiecore at the top of their minds.
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