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Banijay France, Malika Abdellaoui Team on Marathon Studio to Increase Scripted Output (EXCLUSIVE)

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variety.com

Elsa Keslassy International CorrespondentBanijay France has entered a joint venture with seasoned French industry player Malika Abdellaoui to launch Marathon Studio, as part of its strategy to ramp up its output in the scripted landscape.Abdellaoui was previously managing director of Newen Distribution, the production and distribution company owned by French’s biggest TV network TF1 Group.

Prior to joining Newen, Abdellaoui was deputy director of TV sales at EuropaCorp, as well as senior acquisition manager at the Disney Channel for France and EMEA.

Abdellaoui will be the majority shareholder of Marathon Studio. Banijay France’s CEO François de Brugada pointed out that Marathon is a renowned brand name in France and “is one that Banijay.

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