Naman Ramachandran Netflix‘s “Baby Reindeer” emerged as the most-watched streaming series in the U.K. for Q2 2024, even as the overall market shed 300,000 subscribers, according to Kantar’s latest Entertainment on Demand report.
Despite the market contraction, Disney+ managed to secure the top spot for new streaming subscriptions in the U.K. during the second quarter, while Apple TV+ experienced a notable decline.
The Mouse House’s streamer captured 19% of new sign-ups, propelled by the release of “Grey’s Anatomy” Season 20 and sustained interest in the historical drama “Shogun.” Meanwhile, Apple TV+ fell to fourth place with a 12% share, ending its six-month streak at the summit.
Prime Video bounced back from a soft first quarter to claim the second position, largely due to the popularity of “Clarkson’s Farm” Season 3.
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