2.7 million domestic HBO and HBO Max subscribers had been added in Q1. That brings the total combined sub tally for HBO and HBO Max to 44.2 million U.S.
subs and nearly 64 million globally.For WarnerMedia, which includes Warner Bros., HBO, HBO Max, TBS, TNT, TruTV and CNN among its individual brands, revenues for Q1 of 2021 were $8.5 billion, up 9.8% from the year-ago period, a jump AT&T attributes to higher subscription, advertising and content sales, reflecting a “partial recovery” from the impact of the pandemic on last year’s results.
Subscription revenues were $3.8 billion, up 12.6%. Ad sales were $1.8 billion, up 18.5%, a result of the return of March Madness games.
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