Brian Steinberg Senior TV EditorAMC Networks says it plans to sell three addressable ad slots in each linear hour of original programs on its flagship cable network as well as WeTV, the latest expansion of technology that allows advertisers to hone their pitches to radiational mass TV audiences.The spots are slated to run on Comcast, Charter and Cox cable systems and have the potential to reach 35 million U.S.
homes. Amazon has already agreed to purchase some of the inventory as part of a year-long relationship across multiple programs.
AMC will work with data company 605 to track and measure results as the campaign progresses.“The power and value of addressable advertising on television is something programmers, cable companies and marketers have been talking about for more than a decade,” says Evan.
Now, it’s no longer a target or an aspiration, it’s here and we’ve figured out how to offer addressable slots across all of original programming,” said Evan Adlman, senior vice president of advanced advertising and digital partnerships for AMC Networks, via email.
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