AMC Entertainment To Offer Co-Branded Visa Card For Stubs Members In Early 2023
deadline.comAMC Entertainment plans to offer a co-branded credit card starting in early 2023 for members of its loyalty program, a first in the theatrical exhibition industry and the latest venture by the movie chain, which will also be rolling out its own popcorn for sale at retailers next year.
The card is a push to attract moviegoers and woo AMC shareholders, which CEO Adam Aron called an “extremely important constituency for whom we care greatly.” Holders of the volatile meme stock include an army of retail, or individual, investors that Aron works hard to keep engaged and happy.
They helped save the company from bankruptcy early last year by bidding up the stock urging each other on social media chatrooms to buy and hold.
But AMC has a heavy debt load and its balance sheet has come under renewed pressure lately as the theatrical business struggled to return to pre-pandemic levels.
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