AMC, fresh off the rollout of its AMC popcorn brand, has added its own line of candy to concession offerings. CEO Adam Aron first flagged the candy push back in May, noting the cost savings in making products in-house, as well as the branding opportunities.
The news today is that four kinds of Cinema Sweets chocolate candy are now available in U.S. theaters “at price points in line with other candy products,” the company said.
The initial offerings include: Milk Chocolate Covered Pretzels with a Dark Chocolate Drizzle; Milk Chocolate Covered Almonds; Milk Chocolate Covered Raisins; and Milk Chocolate Covered Peanuts.
More varieties will roll out in 2024. “We spent the last year in research and development ensuring that AMC Cinema Sweets, carrying the AMC name, are candies we are proud of, and just as important – really delicious snacks that our guests will enjoy and seek out when they come to the movies,” said Hank Green, VP of Food & Beverage for AMC.
Read more on deadline.com
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