Also Read: Disney+ Rushes to 60.5 Million Subscribers, Lapping First-Year Estimates From AnalystsHBO Max’s mid-May launch was a strong start for the new WarnerMedia-owned streaming service.
HBO Max grabbed one in ten new SVOD subscriptions taken out over the second quarter, and Kantar noted that 33% of respondents said content was a motivating factor for subscribing. “The Sopranos,” “Westworld,” and “Game of Thrones” were the top three titles that drove HBO Max signups, Kantar said.“HBO can be pleased with progress to date in terms of new subscriber numbers, and importantly at the end of Q220, just 18% were on free trials,” said Kantar senior vice president Dominic Sunnebo. “They key challenge for HBO Max will be enduring longevity of.
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