Amazon Hikes Prime Fees Across U.K., Europe by as Much as 43%
variety.comTodd Spangler NY Digital EditorAmazon will crank up the price of Prime membership fees in Europe and U.K. — in some cases by 43% — with the ecommerce giant citing rising expenses and inflation for the hike.In the U.K., the annual price of Prime will increase 20%, from £79 to £95.
Customers in Spain, France and Italy will see their prices rise by up to 43% and in Germany — Amazon’s second-biggest market after the U.S. — the price of an annual Prime membership will jump 30%, from €69 to €89.90.According to Amazon, the higher prices will take effect starting Sept.
15, for new members and for customers who renew after that date.In the U.S., Amazon most recently raised the price of Prime memberships in February for the first time in nearly four years.
The annual fee for the program increased 17%, from $119 to $139. In addition, the pay-per-month option for Prime rose from $12.99 to $14.99 monthly.
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