Aldi to launch own-brand Olaplex inspired haircare range from just £2.99

dailyrecord.co.uk:

When it comes to budget-priced designer beauty 'dupes', then everyone knows Aldi is one of the places to be. From blushers inspired by cult beauty brand NARS to budget skincare alternatives, the discounted supermarket chain has been wowing shoppers with their range of 'dupes'.

And now it is launching a brand new haircare range that is set to take on professional haircare royalty - Olaplex. Available to pre-order now, before dropping in stores from Thursday, July 28, Aldi's new Bonded haircare range features 4 luxe hair bonding products, including a shampoo (£3.49), conditioner (£3.49), pre-wash treatment £3.49) and dry shampoo (£2.99).Formulated with premium ingredients including Vitamin E, Hyaluronic Acid and Hydrogenated Castor Oil, the Bonded range is said to be perfect for hydrating and nourishing dry and damaged hair.Fans of Olaplex will recognise the supermarket's shampoo, conditioner and pre-wash treatment are similar to the iconic products you can buy from the professional brand.Considering a single bottle of Olaplex would cost £28, while shampoo and conditioner bundle could set you back a whopping £56, Aldi's new hair products are offering a cheaper, more affordable alternative.

And it looks like shoppers cannot wait to get their hands on some of the products after news of the new range landed on a money saving Facebook page. "This will be like Olaplex...

would be worth a try for the price x", praised one shopper."Worth a try at that price! Quarter of what olaplex is! Hopefully just as good", said a second."Ooh these look fab !", said a third. "All over this mate game changer", raved a fourth.