Can cinemas play day and date releases from Warner Bros after continually refusing to show Netflix films?The big circuits have to be feeling really stupid now: If they had only made a deal with Netflix last year on Martin Scorsese’s The Irishman at a 45-day window instead of emphatically rejecting one, perhaps this looming apocalypse brought on by WarnerMedia would never have happened.
Netflix was willing to play ball with exhibition, agreeing to a limited theatrical window before a movie’s premiere on its streaming service.Exhibition, along with the National Association of Theatre’s muscle, was very clear that they would never waver and play films that were day and date, and now cinema owners are in hasty retreat.
Read more on deadline.com
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