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Brian Steinberg-Senior Entertainment audience president Brian Steinberg-Senior

With Nielsen Under Scrutiny, NBCU Wants to Build New Measurement System

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variety.com
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Brian Steinberg Senior TV EditorThe TV industry has for decades relied on a single yardstick: Nielsen ratings. Now NBCUniversal has suggested it may have to accept multiple measurement benchmarks.The Comcast-backed entertainment conglomerate says it’s in the midst of “assembling a full suite of interoperable measurement solutions that are as advanced, diverse, easy-to-use, and multi-platform as the ways people watch content” in a bid to fill in a significant gap that is expected to open as Nielsen, under tremendous industry scrutiny, seeks a hiatus for the industry’s accreditation of its national ratings service.All of this happens as Nielsen has struggled to keep count of video consumers increasingly adopting new behaviors to connect to.

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Brian Steinberg-Senior Entertainment audience president
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