Brian Steinberg Senior TV EditorCBS Sports and Nickelodeon will expand the work they do to link younger viewers to the National Football League, working to build on a kids-focused Wild Card game broadcast that gained traction earlier this year.As part of the activity, Nickelodeon will telecast another NFL Wild Card game on Jan.
16, alongside CBS Sports’ usual coverage that day. On Sept. 15, Nickelodeon will launch “NFL Slimetime,” a new weekly half-hour series that will debut at 7 p.m.“Our coverage of the NFL Wild Card game was literally a game-changer in so many ways, and the sensational response absolutely proved there’s huge demand for sports content with the kind of kids and family point of view that only Nickelodeon can deliver,”.
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