Why we’re still falling for social-media scams — and how to fight back
nypost.comfailed Fyre Festival, a 2017 disaster helmed by startup bro Billy McFarland. It had all the elements of a perfectly promoted event: Supermodels Kendall Jenner, Bella Hadid and more posed in bikinis for a sexy video promoting the festival, stars and influencers posted about it to their millions of Instagram followers, and respected media outlets legitimized it.Attendees then spent thousands to fly to the Bahamas for a weekend of decadence that turned out to include sleeping not in glamorous villas, but decrepit tents, and dining on cold cheese sandwiches rather than gourmet fare.
Hundreds ended up stranded, struggling to get back on planes home. And all of this unraveled live on social media. For Gabrielle Bluestone, the author of “Hype: How.
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