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'We Needed Something Different'—Nicole Ari Parker On Launching 'Gymwrap' And How It's Changing Black Women's Relationship With Fitness

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40 percent of Black women don’t exercise because of their hair — and those that do, find themselves altering the rigor of their fitness routine to protect their ‘do.

Simply put, societal expectations of “acceptable hair” is costly, time-consuming and sometimes even too painful to not preserve for long periods of time for many Black women.

Thus, a new haistyle can easily pose as an acceptable enough excuse to avoid the gym. This is what Nicole Ari Parker found herself facing. “Around 2011, when my kids were still maybe five and three, I just felt like the one thing that I could do as a mom was to go to the hairdresser on Saturday and get my hair done and make me feel good,” the ‘And Just Like That…’ actress said. “And my husband was like, ‘well, Babe, let’s go for a walk.

Let’s go for a run on the beach.’ And I was consistently choosing my hair over my health. Then I thought, ‘there’s got to be a way to have both, right?” Turns out there wasn’t a product on the market that suited her needs, so she created her own. “The idea of the Gymwrap came about because I really was trying to solve a personal problem, but then I very soon quickly realized that there were a lot of women in the same predicament,” she explained.

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