Supermarket giant Sainsbury's has issued a message to shoppers about its prices. The retailer says it is changing its prices so drastically, many of its item's will no longer be any more expensive than those in Aldi.
Some shoppers may avoid Sainsbury's as they believe that the prices are higher than in supermarkets like Aldi, Lidl, Tesco (with a Clubcard) and ASDA.
But Sainsbury's is now trying to change that. The UK’s second largest grocer said it has increased spending on its Sainsbury’s Quality, Aldi Price match campaign, which will now cover around 250 products.
Sainsbury’s said it has also shaken up the promotion to cover its 20 most popular product lines, which it confirmed will be more costly for the business. READ MORE: Primark flooded with praise for using woman with rolls and stomach hair to model lingerie It said the latest discounts will knock around a 10th of the price off popular packs of chicken breasts and beef mince.
Read more on manchestereveningnews.co.uk
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