Brian Steinberg Senior TV EditorSuccess in the TV industry has long been measured by Nielsen. Now WarnerMedia wants to be judged by a different yardstick.The owner of popular media outlets like HBO, CNN and TNT intends to offer its own audience-measurement data next year, with hopes of doing some deals based on its efforts in the 2022 upfront, Andrea Zapata, who oversees data, research and insights for the company, said in an interview with Variety.
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