Warner Bros. Discovery Chief David Zaslav Touts ‘House of the Dragon’ on Eve of Release in Email to Staffers
thewrap.comDavid Zaslav, president and chief executive officer of the newly-merged Warner Bros. Discovery, has high hopes for “House of the Dragon,” and touted the series in an email to staffers Friday.In his message to the team, obtained by TheWrap, Zaslav praised HBO boss Casey Bloys, and the premium cable network’s team that are behind “HOTD,” which premieres this Sunday night on HBO.“[They] have shepherded what looks to be the next big cultural moment,” Zaslav wrote. “I had a chance to watch the premiere in Los Angeles with Casey and the team and was blown away by the quality of the production, richness of the story, and power of the action.
It is something we should all be really proud of, and we cannot wait to share it with audiences worldwide.”Zaslav said the marketing campaign for the show — from creators Ryan Condal and George R.R.
Martin and co-showrunners Condal and “Game of Thrones” alum Miguel Sapochnik — was the largest in the network’s history, reaching 130 million people in the U.S.“It has also been exciting to see teams across the company work collaboratively with the HBO team in what has been an unprecedented cross-promotional campaign.
And we’ve done all of this in just a few short months, clearly showing what we can accomplish when our networks, streaming platforms, digital and social channels, all work collectively in support of one shared priority,” he shared.
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