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‘House Of The Dragon’: HBO’s Largest Marketing Push Ever Valued At $100M+ Tentpole Proportions

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deadline.com
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EXCLUSIVE: For all the noise about David Zaslav’s quest to find $3 billion in cost-saving initiatives at the newly merged Warner Bros Discovery, what remains important to the new CEO is to spend on content where those dollars pay off.And where is that?

Why on the launch of HBO’s near $200M Game of Thrones spinoff series, House of the Dragon, premiering this Sunday on both the linear pay-TV channel and streaming service HBO Max.

Sources inform Deadline that HBO’s biggest marketing campaign ever is valued at over $100M in media spend (that’s a combo of ad spot value and hard cash shelled out).

That’s a theatrical tentpole size marketing budget by all accounts, not some thrifty, Netflix-type push to subscribers on its menu.

Read more on deadline.com
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