The U.K. government is teaming with video game companies to feature health messages amid the new coronavirus pandemic in games to get "essential" messaging, such as "Stay at Home, Save Lives," into more homes.
Geotargeting technology will put these messages in such popular games as Candy Crush Saga, Sniper Elite 4, DiRT Rally 2.0 and Farm Heroesfrom such game makers asActivision Blizzard'sKing Digital Entertainment, Codemasters and Rebellion.
Britain's Department for Digital, Culture, Media and Sport unveiled the initiative early Monday, saying it was "working with some of the U.K.’s leading games companies to feature the government’s clear 'Stay at Home, Save Lives' instruction in some of their most popular games to help stop the spread of.
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