ViacomCBS Charts Return to Carnegie Hall for TV Upfront
variety.comBrian Steinberg Senior TV EditorSome things just don’t change. CBS and Carnegie Hall go together during TV’s upfront week like Roger Daltrey singing the refrain to a Who song, which he once performed at one of CBS’ glitzy events.While some media companies are shaking up the way they approach the kickoff to TV’s annual ad-sales market, ViacomCBS is not.
The company intends to hold its presentation at the storied New York venue on May 18, charting a return to some semblance of TV operations as they were conducted before the advance of the coronavirus pandemic.
NBCUniversal also intends to tread familiar terrain by holding its upfront event at its longtime perch at Radio City Music Hall.
Disney and Fox, meanwhile are moving to new venues in hopes of conducting a presentation with a more intimate feel. All the TV companies are navigating a return to in-person meetings after two years of using virtual connections during the pandemic.
Read more on variety.com