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The CW Plans a Return to In-Person TV Upfront

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variety.com

Brian Steinberg Senior TV EditorThe CW will joins the parade of TV networks returning to in-person upfronts, with a presentation slated for Thursday, May 19 in New York City.

Time will tell whether the network will present as a joint venture of ViacomCBS and WarnerMedia or under the aegis of a new corporate owner.The home of “Riverdale,” “The Flash” and “Walker” will present its next programming lineup to advertisers at New York City Center Theater in midtown Manhattan, with executives and actors present.

The confab marks the CW’s return to the venue for the first time in two years after the coronavirus pandemic scuttled most mass events.

The CW’s parent companies jhave held discussions with large TV-station owner Nexstar Media Group about the possibility of selling off a significant stake in the broadcast outlet, which was formed by combining the old WB and UPN networks in 2006.

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