Carole Horst Despite the drop in viewership for live sports during the pandemic year, sports still remains the best way to get audiences to gather round the TV.
Advertisers love sports. Prices for rights are on the rise. Variety’s Sports and Entertainment Summit, presented virtually July 14, gathers top professionals in the business to discuss the multifaceted industry.A focus will be on women’s sports and storytelling in sports.
As the 2021 Tokyo Olympics and Paralympics get set to kick off July 23, female athletes will grab the spotlight, with gymnast Simone Biles the most visible, while swimmer Katie Ledecky looks to continue her gold medal streak, and the U.S.
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