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Van Toffler, Susanne Daniels & Lyor Cohen Talk YouTube’s ‘Released’, A Reimagining Of MTV’s ‘TRL’

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Peter White Television EditorMTV’s Total Request Live, better known as TRL and originally hosted by Carson Daly, was one of the cable network’s biggest shows during its run between 1998 and 2008.The show aired the most requested music videos of the day as voted for by viewers.However, by 2008, the internet, and particularly YouTube had become the preeminent destination for music lovers to find their favorite videos.

Twelve years on, YouTube’s Released, which launched last week, is taking up that mantle for a new generation of fans.The show, which is a 15-minute series that follows musicians before they launch their new music video is exec produced by Van Toffler, who set up Gunpowder & Sky in 2016, having spent 28 years at MTV.

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