UTA has made a key hire to help bolster its sports business. The agency has tappedHeather Brooks Karatz to the newly created position of executive vp growth and operations.
Karatz, who joins UTA from the XFL’s Los Angeles Wildcats, will be based in Los Angeles. She'll initially focus on Klutch Sports Group,which UTA bought a stake in two years ago, in addition to the agency's expanding music and influencer businesses. “We are excited to have Heather join our team and help us achieve our goals in several of our key business areas,” said UTA CEO Jeremy Zimmer. “Her unique ability to build visionary sports and entertainment properties through a lens of operational efficiency is paramount.
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