Todd Spangler NY Digital EditorTwitter hired Beverly Jackson, a digital marketing veteran with over two decades of experience, as VP of global brand and consumer marketing.Most recently, Jackson was with Activision Blizzard as VP of franchise communication and social.
She previously held similar roles at MGM Resorts International, Yahoo and the Recording Academy, where she shepherded social and digital campaigns for the Grammy Awards.At Twitter, Jackson will oversee global consumer marketing, brand, social and consumer product marketing teams.
She starts at the company Jan. 4, reporting directly to Leslie Berland, Twitter’s CMO and head of people.“Beverly is a force, and she’s joining us at the perfect time,” Berland commented.
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