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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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TV Needs Movie Ads to Return. Do The Movies Still Need TV?
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variety.comBrian Steinberg Senior TV EditorAs the U.S. opening date for “Tenet” nears, Warner Brothers is dipping back into the time-honored practice of running ads for the film on TV.
But not too deeply.“What our traditional campaign would look like is not what this campaign looks like,” says Blair Rich, president of worldwide marketing, theatrical and home entertainment at Warner Bros.
Pictures Group, in an interview. With the world still grappling with the effects of the coronavirus pandemic, says the executive, Warner Bros.
needs to think beyond the concept of corralling moviegoers to a single opening night. Instead, the company may have to get the word out about the film to different parts of the country at different times of the year.
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