Political advertising usually grinds to a halt after the presidential election, but for some TV companies this year, the cash keeps rolling in.
On Jan. 5, as Georgia plans a runoff election for two U.S. Senate seats that will determine whether the Democrats or Republicans control the Senate — making the stakes national — the inbound cash for media has been extraordinary.
Political ad tracker AdImpact estimates that $431 million had been spent on the runoff as of Dec. 11. “It’s pretty insane,” says Michael Beach, CEO of Cross Screen Media. “We are seeing off-the-charts spending, I don’t think anyone has ever seen the amount of frequency that is going to a target.” A number of station owners are reaping the rewards of the races, which are all.
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