Todd Spangler NY Digital EditorCredit-rating giant TransUnion announced a deal to acquire Neustar, an identity resolution company — which tracks and aggregates consumers’ digital activity for marketing and anti-fraud applications — for $3.1 billion in cash.The deal is expected to close in the fourth quarter of 2021, subject to customary closing conditions and regulatory approvals.
TransUnion is buying Neustar from a private investment group led by Golden Gate Capital and with the participation of GIC.TransUnion expects Neustar’s OneID platform to help unify the digital identity capability TransUnion has built and acquired in recent years, including the TLO data assets and fusion platform, the Iovation device-reputation network, and the.
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