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Toy Sensation Squishmallows Signs With CAA (EXCLUSIVE)
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variety.comMatt Donnelly Senior Film WriterSquishmallows, a top-selling range of plush toys that found a global audience during the pandemic, is giving a super-soft hug to its new agent.The range of collectibles will be represented in numerous areas by CAA, including film, television, video games, publishing, live touring and more.Produced by Jazwares, the toys have moved over 86 million units in over 40 countries since launching in 2017.
In March, the New York Times wrote about the phenomenon, saying they had “cultivated a fandom in a year of grief, isolation and uncertainty.” The craze has been compared to the fevered Beanie Babies movement.Founded with eight characters, the original world has now grown to over 1,000 and also counts licensing deals.
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