Vanessa Pappas audience 2020 innovations Music Vanessa Pappas

TikTok Announces $200 Million Fund to Pay Video Creators, but No Details Yet on How That Will Be Doled Out

Reading now: 940
variety.com

Todd Spangler NY Digital EditorTikTok is launching a program to fund its most popular creators directly for their videos — with an initial $200 million earmarked for the U.S.

But for now, the short-form video app company doesn’t have specifics on how the program will work.“Through the TikTok Creator Fund, our creators will be able to realize additional earnings that reflect the time, care, and dedication they put into creatively connecting with an audience that’s inspired by their ideas,” Vanessa Pappas, general manager of TikTok U.S., wrote in announcing the program.

The $200 million fund will “help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content,” she added.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA