THIS Morning has been slammed by viewers for interviewing a food bank worker just minutes before asking fans to use a £2-a-minute phone line to call in.
The ITV daytime show came under fire after it offered up a competition to win £100,000 - which required viewers to text or call in for a fee.
Fans of the show were left furious after the competition was announced seconds after an interview with a food bank worker. Presenter Craig Doyle had visited the warehouse - stocked by Iceland - just outside of Belfast in Northern Ireland.
The guest Joel, who worked at the food bank, explained that the supermarket chain had been paying for people's shopping. Joel emphasised how there had been "hard times" recently at food banks, which were facing shortages of basic items.
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