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The Power of ‘Paw Patrol’: Kids and Family Content Drives Paramount Plus Subscriber Growth

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variety.com

Cynthia Littleton Business EditorParamount Plus is playing well with pint-size viewers as “Paw Patrol: The Movie” and other kids and family content was the biggest driver of growth and engagement in third quarter for ViacomCBS’ streaming platform.Bob Bakish, ViacomCBS president-CEO, talked up the higher levels of activity on Paramount Plus as well as the long-term vision for Paramount Pictures and ViacomCBS’ increasing investment in Spanish-language TV production on Thursday morning during the company’s quarterly earnings call.

He also briefly addressed the anti-trust lawsuit filed by the Justice Department on Tuesday to block ViacomCBS’ $2.1 billion sale of publisher Simon & Schuster to Penguin Random House.“We think the DOJ’s claims are.

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